Email as the medium of Communication

Email is a medium of communication since internet was commercialized. It replaced traditional way of communication through mails. These days even the ‘e’ has dropped from e-mail, if someone is talking about mails then it’s definitely email. However, with the advent of social media and other rich forms of communication some people even talk about extinction of this medium of communication called email. I agree that usage of email has gone down over the years but it’s never going to get extinct in the near future.

General public might have stopped communicating through emails but it’s highly relevant in business communications, it’s relevant for marketing people for sending bulk emails to communicate the importance of their product or service offering and for the corporate to remain in touch with their clients. Different clients have different needs and they should be treated as individuals. Respecting their individuality and giving importance to their personality have long term benefits for any business, which I think any entrepreneur knows very well.

Sending emails to each individual is quite a cumbersome task; it requires lot of time, effort and money and still that may not prove out to be very beneficial. To send emails to a large number of people you may require a bulk mailing service. This is actually software which helps you send emails in bulk greeting each and every individual. Thus, they help to save time, money and efforts required to send emails to everyone individually.

If you go out and seek bulk mailing services then you will find that there are hell lots of bulk email software solutions provider available. But in my opinion one should go with the best one. Now the question which arises is how are you going to identify which bulk email software is best for you? There is a simple approach to resolving this problem. What do you do when you purchase any product? It’s quite simple; you see its features, right? Similarly when you have to decide upon the email marketing software best suited to your needs, you should see its features and compare it with other bulk mailing software available in market and with your requirements as well.

Here are the features that you should look for in email marketing software:

Email marketing software should focus on email body: One of the main reasons for success of any e-mail advertising program is how you actually draft your email. You should look for a solution that features hundreds of layouts or templates to select from. With these layouts, you want to make sure to find ones that are extremely versatile and allow you to update them quickly. On top of versatile layouts, look for a solutions that offers WYSIWYG (What You See Is What You Get) manager. It should also allow you to view your email as your readers would.

Should offer flexible organization of contacts list: Email marketing software should allow you to import contacts through excel, CSV files in addition to importing them through many other email services like Gmail, Yahoo, Hotmail, AOL, Rediffmail etc.

Should offer Spam detection: One of the main problems that marketers face during email marketing or general bulk mailing is of spam, their messages get flagged as spam before reaching the destination and all their efforts go in vain, this even leads to blocking of their IP by ISP’s. Good email marketing software should detect words by itself which may make the email get flagged as spam.

Type of pricing bulk mailing service provider’s offer: Ask them if they will charge you based on size of contact list or the number of emails.

These were some of the email software features which I think are important to look for while purchasing one. Let me know if you have some more ideas.

Alpha Sandesh is one of the leading bulk mailing services providers from India. We are located in India but can provide email marketing software solution to any country in the world. Our clientele includes business from United States (US), United Kingdom (UK) and Gulf (Middle East) also.

You can even take 2 day free demo of our email marketing software through our website [Free Bulk Email Service]. Hope to see you soon 🙂

Original Article Published at: Features to look for in an email marketing software.

Importance of Email Marketing or Why to Send Bulk Emails

In this era of digital marketing where search engine optimization and social media marketing have already built up their significance, bulk email is also a very effective and more target oriented means of digital marketing.

Bulk emails often referred as junk emails or spam as people consider it to be unsolicited, mass mails. But from marketing point of view bulk emailing is other name to e-mail marketing.

Here one can ask- Do email marketing really leads to spamming? And the answer is a big NO if these mails are sent to only those persons who are subscribed to receive your marketing emails.

Why e-mail Marketing?

E-mail marketing, as the name implies, is the use of electronic mails to reach the potential clients, subscribers, customers or public venue. By sending such emails the senders tries to persuade and entice the potential customer to buy their services or products. These emails can also be used as strategic activity to retain the existing client and to strengthen the customer relationship. It builds trust and loyalty in terms of customer relationship and a data driven email marketing with well targeted audience can easily drive sales as well.

E-mail marketing can be useful, fruitful and cost-effective as-

1. Unlike other marketing activities, sending emails is much cheaper and cost compatible.

2. We can directly target the potential clients.

3. We can target significant number of potential customers at once.

4. If done in right manner, email marketing leads to very cost-effective and simplest method of communication.

In this way e-mail campaigns generate immediate results like sales, inquiries, registrations, building brand awareness and fortifying the relationships to encourage trust and loyalty.

How to send Bulk emails?

Sending bulk e-mail is very simple. It is like push and go. All you need to have a email marketing software, marketing material (Advertisement, newsletters, special offers etc) and a list of email addresses you are intending to send emails. Create an appealing content to send, choose an attractive and catchy title and the most important send it to them who really want it otherwise your email would be considered as spam.

Sending all the bulk mails at once is not a good practice as it may cause your email account banned for violating the CAN-SPAM Act, which applies on any and every electronic mail content with the purpose of commercial advertisement, commercial product or service promotion and emails that promotes content on commercial websites.

There must be an unsubscribe link so that the recipients who do not want to receive anymore mails click on it to get themselves removed from the mailing list. When you use bulk email marketing software, it automatically generated this “unsubscribe link”.

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